[ WORK · 4 ENGAGEMENTS · 2026 ]

The work
speaks.

Four selected engagements. One operating principle: independent advice in service of the business, never the roster. The rest is on file.

The offshore activation team gathered on a lawn outside a white building.
01 / 04·2026·REDACTED · LONDON AGENCY·Operations · delivery scale

An offshore activation team that doubled delivery capacity.

A full service, London based agency was winning more pitches than it could deliver. We designed an offshore activation team, embedded it into their workflow, and handed back a delivery model that could scale with the new-business pipeline.

Delivery capacity

0x

Projects on time

0%

Time to onboard

0 weeks

Meridian — a private home cinema with a large movie wall flanked by two floor-standing speakers.
02 / 04·2026·MERIDIAN · AUDIO·Media strategy · digital buying

A high-end speaker system found its digital audience.

A premium audio brand was relying on trade press and retail. We built a full-funnel digital plan across social, search and programmatic, targeting the listeners who care about signal over noise.

BRAND AWARENESS

+0 ppts

GLOBAL AUDIENCE

UK & USA

Channels live

0

GFN — a smiling fan takes a selfie in a packed stadium with supporters cheering behind him.
03 / 04·2026·GFN · SPORTS MEDIA·Digital maturity · agency intros

From fan channels to media-ready partners.

Independent football fan channels had the audience but not the commercial infrastructure. We ran a digital maturity audit, fixed the basics, and introduced them to agencies that could monetise at scale.

Channels assessed

0

Agency introductions

0

AGENCY DRINKS

0

REDACTED — a vibrant Siberian husky glowing with health, sitting alert in green grass at golden hour.
04 / 04·2026·REDACTED · PET WELLNESS·UGC · conversion · media buying

UGC that turned dog owners into customers.

A dog supplement brand had the product and the reviews, but its ads were losing to the category giants. We rewrote the offer, ran UGC-led creative, and bought the media against the moments that matter.

SPEND SCALE

0x

Cost per acquisition

−0%

Return on ad spend

0.0x

The brief is a starting offer, not a contract. Every engagement here had a moment where we said: we could, but we shouldn't.

— Working principle · 02 of 06 read them all

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