[ services · 4 capabilities · 3 engagement models ]
Four capabilities - media strategy, agency & partner reviews, innovation advisory, insights. Most engagements use two; the bigger ones, all four. Below: the process and the way we price it.
01
Audience first, channels last. Where your media spend should sit, why, and what it's actually buying you. Plans your CFO can read and your agency can't argue with.
02
Independent reviews of the agencies, platforms and partners spending your money. Pitch management, contract scrutiny, performance audits. We work for you, not the roster.
03
Emerging tech in service of the business - AI, AR, generative tooling, new social formats. We tell you what's signal, what's noise, and where to place small bets that compound.
04
Research that disagrees with you. Audience intelligence, competitive scans, signal-reading. We bring the uncomfortable findings before they cost you a penny.
[ how we work ]
Every engagement starts with the same five-week shape - listen, frame, provoke, recommend, roadmap. It maps directly onto the diagnostic opposite; advisory retainers repeat the rhythm each quarter, and embedded programmes run it once before handing the function over.
Week 01
Stakeholder interviews, data room review, agency and partner conversations. We earn the right to disagree later.
Week 02
Problem reframed, hypothesis drafted, opportunity sized against your media investment. The brief stops being the brief.
Week 03
Three to five options on strategy, structure or spend - none of them safe. We argue, you pick, we kill the rest.
Week 04
The chosen direction written up: rationale, trade-offs, numbers attached. A document your board can act on, not just read.
Week 05
A 90-day implementation plan with owners, milestones and measurement. Then we either stay on as advisor or you take it from here.
[ engagement models ]
[ a · diagnostic ]
Listen → frame → provoke → recommend → roadmap. A fixed-scope review of one problem - media plan, agency roster, AI readiness - with a board-ready answer at the end.
[ B · ADVISORY RETAINER ]
Senior media counsel on tap. Monthly sessions with your CMO, agency oversight between them, a number to call when something breaks. Board-ready, no headcount.
[ c · embedded ]
We sit inside your team for two quarters to stand up a function - in-house media, AI ops, agency model - and hand it back working. Outcome owned, not just advised on.
[ pitch invite ]