[ field notes · dispatches · arguments ]
Essays, arguments, and short dispatches on media, emerging tech, and the craft of campaigns that connect. Written by the people doing the work. Published when there's something worth saying.
[ Essay · May 28, 2026 · 9 min read ]
Why the cleanest line on a consultancy invoice is the one that says 'we don't sell media.' Notes from an £18m review that ended with two fewer partners and a CFO who could finally read the plan.
[ recent · 06 of 28 ]
Published when there's something worth saying, not on a content calendar. Subscribe at the bottom for the occasional dispatch.
[ Field note · May 14, 2026 · 6 min ]
A short field guide to scorecards, shortlists, and the awkward conversation in week three. What we ask, what we score, and what we never let the incumbent see.
by Noor Adesanya
[ Argument · Apr 30, 2026 · 5 min ]
Every engagement has the moment where we tell the client they're solving the wrong problem. That's the moment they actually start paying for the consultancy, not the deck.
by Devon Marsh
[ Dispatch · Apr 11, 2026 · 4 min ]
The Tideline engagement, in three pages. Why the right answer for a Welsh coastal agency was geo-targeted alerts and a small AR pilot, not a national spot.
by Sam Reilly
[ Essay · Mar 22, 2026 · 8 min ]
On commissioning audience intelligence that has permission to come back with the answer you didn't want. Three principles from a category read that rewrote a launch.
by Iris Calloway
[ Field note · Mar 04, 2026 · 5 min ]
No media-owner kickbacks, no agency referral fees, no quiet commercial interests. What that looks like on an invoice and why it's the first thing we put in the contract.
by Devon Marsh
[ Argument · Feb 18, 2026 · 7 min ]
A short polemic on the difference between an innovation roadmap and a procurement exercise. Eleven vendors evaluated, one pilot shipped, no platform rebuild required.
by Noor Adesanya
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