[ A FEW OF OUR CLIENTS ]
Global client experience.
Twelve of the brands we've worked with in our careers. We don't name everyone, some preferred discretion, some we'd rather not claim. Ask in person.
[ CONSULTANCY · EST. 2025 · LONDON ]
Obedient Minds was founded on a hunch: that the work most worth doing sits exactly where the brief stops being comfortable. The consultancy is mostly in London, occasionally elsewhere, always opinionated.
[ working principles · 06 ]
Six principles that govern how we work. They're not posters on the wall, they're the things we will and won't agree to in week one. Print and frame at your own risk.
01
No media owner kickbacks, no agency referral fees, no quiet commercial interests. The only invoice on the table is ours, and you see how it's built.
02
Not a contract. Every engagement here has the moment where we say you could, but you shouldn't. That's the moment we earn the fee.
03
AI is a tool. So is a media mix model. So is a well-run pitch. We reach for whichever sharpens the decision, and never the one that just looks like the future.
04
Every recommendation comes with the numbers, the assumptions and the trade-offs. If you can't defend it to your board without us in the room, we haven't finished the job.
05
The person who pitched the work is the person who does the work. No layers, no hand-offs to a delivery team you've never met, no surprise day rates.
06
Within the day. No bots, no auto-replies, no "we got your form." It's the smallest principle on the list and the one we test the most.
[ A FEW OF OUR CLIENTS ]
Twelve of the brands we've worked with in our careers. We don't name everyone, some preferred discretion, some we'd rather not claim. Ask in person.
[ on file · founder note ]
We started Obedient Minds because the advice marketers were getting wasn't independent. Most days, it still isn't. No kickbacks, no roster to protect, no quiet commercial interests. Bring us the brief and we'll tell you what we'd actually do.
LLOYD PALMER · FOUNDER · 2025
[ testimonials · 03 ]
“A true leader in media. Lloyd can distil intel around an often complicated and quick-changing landscape into salient formats so that it’s expertly understood by non-natives.”
DAVID MCDIARMID
COO · SINE DIGITAL
“Lloyd is the first person we turn to when we’re looking for guidance, insights, strategy and intelligence in the media market. He has always been ahead of the curve with his approach, seeing opportunities others miss. We have complete trust in his ability to not only invent and adapt, but to always deliver.”
STEVE MUNACHEN
GLOBAL STRAT DIRECTOR · DIZPLAI
“Lloyd’s enthusiasm and expertise have been invaluable to Forza Wine, consistently delivering insights that go above and beyond expectations. We’ve got more happy customers thanks to Obedient Minds.”
MICHAEL LAVERY
CO-FOUNDER · FORZA WINE
[ pitch invite ]