[ 001 · We turn audiences into customers with ]

Restless
ideas + strategies.

A media innovation consultancy. Emerging tech, genuine insights, campaigns that connect, not just broadcast. Pitch us the brand. We'll make your audience obedient.

Tell us about your brandConsultancy open · pitches read within the day

[ 002 · what we do ]

Four ways
we advise.

01 · media strategy

Audience first, channels last.

Where your media spend should sit, why, and what it's actually buying you. Plans your CFO can read and your agency can't argue with.

02 · agency & partner reviews

We work for you, not the roster.

Independent reviews of the agencies, platforms and partners spending your money. Performance audits.

03 · innovation advisory

Emerging tech, in service of the business.

AI, generative tooling, new formats. We tell you what's signal, what's noise, and where to place small bets that compound.

04 · insights & intelligence

Research that disagrees with you.

Audience intelligence, competitive scans, signal-reading. We bring the uncomfortable findings before they cost you a penny.

[ 003 · selected work ]

The work speaks.

See all campaigns
Vault — a quiet billboard at dusk on a rain-slick London street.
2026·Vault · A digital bank·Media strategy · Agency review

A media plan their CFO could finally read.

£18m of media reviewed across four agencies. Roster cut, measurement rebuilt, plan defensible to the board.

Halo — a single matte skincare bottle on warm sand in hard sunlight.
2026·Halo · Skincare

The category read that disagreed with the brief.

Tideline — a Welsh shoreline overlaid with translucent rising-tide data.
2026·Tideline · Public sector

An advisory note that killed a £4m ad buy.

Mercurial — a draped oxblood garment on a wire hanger against a concrete wall.
2026·Mercurial · Fashion·Innovation advisory · AI

A generative-AI pilot we recommended they keep small.

Eleven vendors evaluated, one capsule pilot shipped. Sold out in a week. No platform rebuild.

[ 004 · what we believe ]

We work for you, not the roster. No media owner kickbacks, no agency referral fees, no quiet commercial interests. The only invoice on the table is ours, and you see how it's built.

Working principle · 01 of 06Read the rest

[ 005 · the pitch invite ]

Have something
worth making?

Eight fields. Someone from the consultancy reads every pitch within the day. No calendar links, no auto-replies.

Pitch your brand See the work